What Are Cleaning Concentrates — And Why They're Better

Walk down the cleaning aisle at any grocery store and you're mostly buying water. Most premixed cleaning sprays are 85–95% water. You're paying to ship water, store water, and eventually throw away a plastic bottle that was mostly full of water.

Concentrates work differently.

How concentrates work

A cleaning concentrate is a highly active formula that you dilute at home with tap water. The concentrate contains all the cleaning agents, surfactants, and fragrance — everything that actually does the work. You add the water yourself, which means a small bottle goes a very long way.

Haven Scent's concentrates are a good example: two ounces of concentrate mixed with 14 ounces of water makes a full 16 oz spray bottle of cleaner. One small bottle. One full-size result.

Why concentrates are better

They're more economical. You're paying for the active ingredients, not the water.

They're better for the environment. Less packaging, lighter shipping, fewer plastic bottles in the recycling bin — without making that the whole personality of the product.

They're better for your home. Because the formula is more concentrated, the ingredient quality matters more — which means better cleaning products tend to come in concentrate form.

And they look better. A small, beautifully designed 2 oz bottle sitting next to a refillable glass spray bottle on your counter takes up almost no space and looks intentional. That's exactly what Haven Scent is designed for.

The refillable system

Each Haven Scent concentrate pairs with a 16 oz cobalt glass spray bottle with a silicone base — designed to live on your counter, not under your sink. When the bottle runs out, you refill it. When the concentrate runs out, you reorder. The bottle stays. The system continues.

That's a better way to clean.